The Impact of Zika on Hotels & Travel

19
Sep
Category : Impacts   Posted By : Jen Matteis
When a disease makes as big an impact as the Zika virus did, you can bet it will affect vacationers’ travel plans. In 2016, there were 1,115 cases reported in Florida. The disease also flourished throughout the American South, in Puerto Rico, and in the Caribbean. At its peak, vacationers who typically headed to Florida sought safer destinations: California, Hawaii, Bermuda, and other locations that didn’t get hit. Hotels in areas affected by Zika lost out. Hotels in unaffected destinations saw more visitors than the norm.... Read More

Webinar: So How Exactly Does Big Data Impact My Hotel?

24
Jul
Category : Webinars   Posted By : Lisa Miksis
Presented by: Lisa Miksis (Founder) & Taiwo Togun (Data Scientist)  ... Read More

Hotel Trends: Marketing to Millennials

16
Jun
Category : Hotel Trends   Posted By : Alina Kostek
Millennials have been in the spotlight for years now when it comes to business- from their habits in the workplace to targeting them with digital marketing messages. Multiple studies have said the Millennial’s desire to travel is greater than any other generation, so hospitality leaders have taken notice and have jumped into action. New hotel brands are emerging with Millennial-focused themes and all brands, large chains and boutique hotels alike, have altered their approaches to design and marketing to target this audience.... Read More

How NHL Games Impact The Hotel Market

26
May
Category : Demand Prediction   Posted By : Jen Matteis
With the Stanley Cup Playoffs now in the last stretch of the finals, all eyes are on the Predators and Penguins. There’s no doubt that fans’ keen interest throughout the playoff season has paid off for hotels fortunate enough to be located near the arenas where the battles unfold. But predicting high occupancy for hotels isn’t as easy as plotting ice rinks on a map—even during a tournament like the Stanley Cup Playoffs. Hotels can count on an increase in revenue during the Playoffs, but without taking other factors into account, their predictions can be way off. The dedication of a team’s fan base, how deep into the season the game takes place, and even the day of the week influences whether a hockey game will correlate with a huge increase in hotel occupancy or a middling one. External factors may have an even greater influence on occupancy rates than the game itself.... Read More

The Power of Targeting the Right Customer at the Right Time

24
Feb
Category : Marketing   Posted By : Jen Matteis
Building a successful advertising campaign takes tremendous resources, from time to talent, and targeting the right consumer is a vital first step. However, even your ideal consumer isn’t always going to be in the market for your product or service; It all depends on timing. By analyzing external factors such as weather, traffic, and numerous other conditions that can influence sales, Neirbi helps you time your campaign for optimal impact.... Read More

The “Super Bowl Effect” Isn’t All That Super for Hotels

01
Feb
Category : Impacts   Posted By : Alina Kostek
Breaking Down the Effects of the Super Bowl on a Host City's Hotel Market. The impact of the Super Bowl on hotel occupancy and profit is not as black and white as one would think. Many factors come into play that need to be considered when looking at how a hotel might benefit from the big game. The most important factor: location, location, location!... Read More