Hotels spend endless hours and millions of dollars forecasting demand, preparing annual budgets and preparing for the future via operational planning and long-term, strategic marketing initiatives. One real time, external condition that is out of their control can make or break the success of all of that planning in just one moment.
With more than 50,000 hotel properties in the U.S. alone, competition among them is fierce. Neirbi Analytics Hotel Solutions are designed to give a property an edge up on its competition by providing the hotel with proprietary business intelligence that can power decisions impacting marketing, rate, customer service and operations in real-time.
With hundreds of different unrelated data points feeding into the decision of a guest to book or cancel a hotel stay, predicting that decision can be like throwing darts at a dart board. And even if you hit the bullseye, the game could already be over.
Neirbi takes dozens of these key data points, such as Weather, Events, Calendar, Economy and Traffic, and does the analysis for you to forecast the key moments that can have the most significant impact on demand.
When an opportunity or threat to demand is forecasted by the Neirbi platform, alerts are sent to key stakeholders at the property via email, SMS or both so immediate action can be taken to implement a strategy to optimize the opportunity or mitigate the risk.
When time is of the essence, the launch time of a message is critical to success. Neirbi integrates with Facebook to allow you to pre-program a campaign to automatically launch when conditions are ripe.
Neirbi provides a glimpse into the crystal ball of demand through the integration of the forecasting calendar into the dashboard. This calendar not only looks at today but provides a look into the future at dates where demand is predicted to be low or high so your team can take-action in advance.